How to Identify Frauds When Looking for MCA Leads for Sale

 For any MCA business, generating fresh leads is always a major concern. To achieve lead generation goals, they use online marketing and often outsource their leads. However, the number of businesses turning to online marketing has created an opportunity for lead generation frauds.

Fraud lead generation can drive invalid traffic using tricks like bots and malware. Thus, you should always identify such leads. Here’s how to identify fraud MCA-aged leads:

·         Validate Email Addresses

A wealth of information can be obtained by validating the email addresses of MCA leads. Addresses may be submitted from some stolen user info by a fraud lead generator. This makes lead scoring a great way to filter high-risk leads.

·         Verify Lead Data

Beyond validating email addresses, performing phone validation on the lead's provided phone number can provide great insight into the lead authenticity. Business address verification for the postal address will also provide the right data indication. You can use Google Voice, VoIP, and other services to filter out poor MCA leads for sales.

·         Check the Quality of Leads

You may know that MCA leads should be qualified to have any chance of conversions. Bad marketers will buy, steal, or recycle user information and sell it to multiple companies. So, monitor the funnel performance of your leads to create benchmarks and assign quality scores. Ask yourself whether you have been provided with accurate contact information. Also, check key metrics like the click volume, click-through rate, and conversion rate.

·         Check Bot Traffic

You should always detect bot form submissions. This is because fake companies often use bot programs to perform repetitive tasks, such as submitting fake leads or facilitating account creation. You can use a quick API request to analyze the IP address and detect bot traffic.

·         Watch Out for Any Complaints from Prospects

When you reach out to the leads that your lead generation partner has supplied, you may get complaints. These are serious signs that you are dealing with bad or fraudulent leads that can ruin your business reputation. If you find a large number of MCA leads complaining about not being able to receive communication from you, this could be a strong indication that you have opted for fake leads.

Closing Thoughts

Fraudsters are continually finding new ways to steal ad dollars from MCA businesses. So, understanding these common signs of fraud in your lead generation campaign is key to your success. Be proactive and vigilant when it comes to outsourcing your MCA-aged leads. This is the fastest way to reduce your waste, improve the ROI, and earn more leads.

For high-quality and verified MCA leads for sale, talk to us directly.