Why Are Your Merchant Leads Not Converting?
In the world of merchant cash advances (MCAs) and small business lending, getting leads isn’t the real challenge anymore, converting them is. You can buy lists, automate outreach, and even flood inboxes with irresistible offers, but if those merchant leads aren’t converting, something’s broken in your funnel. Let’s decode why that happens and what you can do to fix it (for good). 1. You’re Attracting the Wrong Merchant Leads Here’s the truth: not all leads are created equal. If you’re buying bulk lists without knowing how those merchant leads were sourced, you might be targeting unqualified prospects, business owners who don’t fit your lending criteria or aren’t even looking for financing right now. Common red flags: ● Leads with outdated contact info ● Businesses outside your target geography or industry ● Leads who’ve already taken an MCA els...