How to Generate Leads for MCA: A Complete Cheat Sheet

If you work in the MCA industry, you probably already know what lead generation is. Also, you may know that there’s an infinite number of ways to get more leads for small business loans. And every year, this list gets bigger and better.

Trick #1: Research the Market

First things first, marketing is the way to successful lead generation. It requires a customer-centric mindset and in-depth market research. So, know what your potential customers want, and then fill your website with this. Serve up the right solutions to all their problems on a landing page or through emails. Not sure who your ideal customers are? Then run a persona survey to build a data-driven persona that you can use.

Trick #2: Focus on Social Media

It’s true that most people spend hours on social media, both actively and passively. Chances are, your potential customers or working capital leads are also online – searching for merchant cash advance services. Thus, you should be there. Make sure you keep on posting relevant and engaging content on your social media channels.

Trick #3: Embrace Personalization

Embracing personalization means getting your prospect’s name, location, business, and other info. You can use it to generate leads, but not in a creepy way- in an appropriate way, like in emails or pop-ups. Give them special deals on special days and watch the leads roll in.

Trick #4: Use Interactive Content

Interactive content engages your would-be buyers. You can use in-article chatbots to get email addresses from your target audience. So, allow them to give you their details in exchange for finding out what benefits they can reap from your lending business.

Trick #5: Give Freebies or Special Offers

In exchange for email addresses, signups, or contact details, you can offer freebies to your prospects. This may include webinars, whitepapers, or podcasts. Give your target audience something of value, so they think of your MCA business in a more positive way.

Trick #6: Keep Monitoring Your Results

Whether it’s the color of your landing page or the timing of the emails you send, test every single thing about your MCA marketing strategy. Find out what works best for you and then make changes accordingly.

That’s What Lead Generation is All About!

We hope you find these tricks or hacks useful. If you are interested in outsourcing working capital leads to save your precious time and money spent on marketing, then we are here to assist you. Let us know if you are ready to try our MCA leads for sale!