Learn How to Convert Business Funding Leads into Customers
Are you in the lending business? Do you offer merchant cash advances? Then you may need business cash advance leads to grow your MCA business. The sky is the limit when it comes to MCA marketing. Here’s everything you should know about small business loan leads . What is an MCA Lead? A merchant cash advance lead is essentially a business owner who has shown interest in what you’re selling but hasn’t bought anything yet. He/she may have filled out a form on your website, attended a webinar, subscribed to your newsletter, or downloaded a white paper. However, this doesn’t necessarily mean that MCA leads will become prospects. To become prospects, they must meet the criteria you set for your ideal customer profile. This may include different things like a geographic location, company size, or industry type. How to Turn a Lead into a Customer When you start out in sales, you need to focus on generating merchant leads . But what should be done once you have a lead in hand? How do...