5 W’s of MCA Marketing and Business Cash Advance Leads

More than ever, start-ups and small businesses are turning to alternative funding sources like merchant cash advances. It is because this is a great way to get much-needed funds without relying on traditional bank loans that are often daunting and time-consuming.

However, if you want to generate qualified merchant cash advance leads to fuel your MCA business, there are some crucial factors you will need to understand.

·         Who is Your Target Audience?

When it comes to lead generation, probably the most important thing is to know and understand your target audience. Who are they, what do they do, and where can you find them? These are some crucial questions you should answer before running a lead generation campaign for your MCA business.

·         Where are They Searching for Your Services?

Once you have a clear understanding of your potential clients, the next thing is to figure out where they will need your services. Are they looking for merchant cash advances online? Or are they offline, waiting for MCA offerings to get started? Like most leads, business loan leads search online, whether it be through Google or Yelp.

·         When Should You Advertise/Market to Them?

You can start this at any time, as unexpected financial costs can strike your leads at any time. You can use online ads, SEO, social media, or outbound techniques to reach your potential clients. Be sure to ask the right questions, consult a marketing professional, and do your research to learn everything you can about them.

·         What are the Goals of MCA Marketing?

Whether you want to generate more MCA leads or create more mailing lists, make sure you know what you want to achieve with your marketing campaign. Don’t take a one-size-fits-all approach when it comes to advertising your lending business. The techniques that work for your competitors might not work for you.

·         Where do We Fit into this Scenario?

Here at Merchant Financing Leads, we have been lead generation experts for more than 14 years now. Being on top of all the industry trends and innovations, we are actually aware of the what, why, when, and where of business cash advance leads. Thus, we can provide your MCA business with a fantastic database of customers and a steady stream of revenue.

Summing Up

These are the 5 W’s of MCA marketing to keep in mind when generating business loan leads for your MCA business. To outsource your prospects from a reliable and experienced agency, talk to us directly.

We will help you identify businesses that have been approved and received a merchant cash advance loan from an alternative lending source in the past.