Merchant Cash Advance Marketing: 7 Ways You’re Doing It Wrong


 Closing an MCA deal can be a difficult task. There are times when a merchant cash advance marketing campaign fails to deliver quality leads. For that reason, you should constantly seek corrections and avoid making mistakes.

That being said, let’s walk through this piece of content and figure out what exactly you are doing wrong with your business loan marketing campaign.

1.      Branching Out Your Lead Sources

You may put all your resources and time on a single platform, hoping for the best results. You might also put a variety of content on your website in various forms and formats. Still, you are unable to generate desired leads for small business loans. You should start concentrating on a single source. Post your content on multiple channels like social media, forums, websites, etc.

2.      Skipping Lead Scoring and Routing

Scoring and rating your leads will help you focus on the most convertible prospects. The more time you spend qualifying or scoring business loan leads, the higher the conversion rate and ROI. Also, don’t forget to route your qualified leads for better results.

3.      Not Categorizing Your Leads

Segmentation of leads enables you to identify the most valuable and cost-effective marketing channels for a specific target audience. You can segregate your leads using a number of fundamentals, such as the geographical location, business type, company size, etc.

4.      Not Using a Variety of Content

The secret behind successful merchant cash advance marketing is high-quality content. Since most people spend the majority of their time using mobile phones or computers, they prefer a variety of content. You can use audio, video, or text formats to create unique content like blog posts, newsletters, reports, etc.

5.      Not Following Up

When you find prospects and establish that they’re interested in your merchant cash advances, it’s crucial for you to follow up. If you don’t, they might forget about your sales pitch. Therefore, don’t skip this important part of your sales plan.

6.      Neglecting Relationships

It’s easy to forget about your lending company after buying a product or service. Your job is to make sure that your business stays memorable, so that potential customers will want to keep coming back. You can ramp up your social media efforts and build relationships that will result in repeat sales.

7.      Not Outsourcing Leads

You have a lot of work to do to keep the cash flowing for your lending business, but how are you going to manage everything? Luckily, you can buy business loan leads from an experienced lead generation company like Merchant Financing Leads.

Ready to Buy Leads?

Now that you’ve cracked the code, avoid making these lead generation mistakes. With the right lead generation strategy, you can generate high-quality leads and reap the benefits of high conversions.

For qualified business loan leads, contact us today.   

 

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