MCA Advertising: The Best Lead Generation Tools

 

Lead generation is the process of finding and capturing potential customers’ information for your sales team. This can be simplified with the right tools that will help MCA marketing connect potential customers with your brand. These tools are designed specifically to capture lead information, analyze it, and support your sales team.

Lead generation tools come in many types that have popped up to help MCA businesses generate more leads. Some of them include:

·         On-Page Lead Generation: These tools use forms, pop-ups, and other features to drive visitors to input their contact details in exchange for a discount, freebie, etc.

·         Digital Advertising: Paid advertising tools support lead generation when connected to landing pages built to convert.

·         Email Marketing: These tools scrub websites for contact details of individuals who could be a fit for your MCA business, helping you grow your prospecting list.

·         CRMs: These are great when it comes to gathering, tracking, and nurturing merchant leads throughout the sales funnel.

·         Live Chat: Connect with visitors when they land on your website, answer their questions, and convert them in a more personalized way.

Below are a few lead generation tools you might need to boost your business loan marketing efforts.

1.      LeadPages

Capturing merchant leads on your website is easier and simpler with LeadPages. With this tool, you can build custom landing pages, connect to your other software, and access hundreds of high-converting templates. Plus, you can change the colors, add your logo, and choose the design to make it your own.

2.      OptinMonster

After building a landing page with LeadPages, you can now capture visitors using lead forms. OptinMonster is the right tool to quickly build different types of opt-in forms, such as lightbox popups, full-screen takeovers, floating bars, etc. The tool has over 100 templates to choose from, so you won’t have to start from scratch.

3.      Hello Bar

Hello Bar is a great widget as it can ably grab attention and convert working capital leads into loyal customers. This tool makes the lead generation process seamless by making A/B testing quicker. You can customize the message and even opt for a full-page takeover, sliders, and alert bells.

4.      LinkedIn Sales Navigator

If you’re using LinkedIn to connect with your merchant leads, then this tool is for you. With LinkedIn Sales Navigator, you can target specific companies, track leads, and engage with prospects. The tool comes with advanced lead and company searches to help you find the most relevant leads. In fact, it recommends prospects based on your preferences.

5.      HubSpot

Manage most of the processes with a single tool named HubSpot. You can schedule blog posts, automate social profiles, drive organic traffic, improve your SEO campaign, and much more. All in all, it’s your one-stop solution designed for inbound marketing and offering valuable insights to measure and improve your MCA marketing campaigns. Some key features include landing pages, ad management, conversational bots, and live chat.

So, these are the tools you need for business loan marketing. Interested in outsourcing your leads from a reliable lead generation agency?

Get in touch with us today.

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