What You Should Know About Merchant Cash Advance Leads and Mailing Lists

More than ever, small businesses are turning to alternative funding sources like merchant cash advances. This is a good sign for MCA providers that work hard to generate merchant leads and help businesses sustain themselves through challenging times. However, the competition is getting fierce among alternative funders for merchant cash advance leads.

This is where building mailing lists and searching for quality leads become quintessential for MCA lenders. That being said, here are some important lead generation factors to check before you buy business or consumer data.

• Existing Customers

These are your bread and butter, so it’s important that you capture all possible details describing transaction history and contact information in a list database. You should know what they bought in the past. Make sure you satisfy these existing customers to make them even more valuable as referrers. Also, never let them forget you. Keep delivering offers and incentives by direct mail, email, texts, and calls.

• Potential Prospects

These are likely customers that are tire kickers. They are either called “clicked” or “browsed” in an attempt to learn something about your lending business or services. These merchant leads are the lowest hanging fruit, so nurture them. Be sure to garner their level of interest based on their interactions. Gently reach out to them with relevant offers and incentives that interest them.

• Purchased Leads  

You can outsource MCA sales leads that would be a major step toward expanding your business reach. The previous two types of leads inform the specifications for building a much larger list that reaches a wider audience. These specifications are guided by known behaviour and preferences of your customers. Also, personas help providers and marketers spend wisely on the construction of targeted mailing lists. Price, choice, quality, and consultative service are the factors to consider when choosing purchased leads.

So, this was all you need to know about merchant cash advance leads and mailing lists. If you have any questions or want to invest in high-quality, fresh, and qualified merchant leads, feel free to get in touch with us today.