Business Loan Leads: 4 Questions to Ask Your Lead Generation Agency

Lead generation is the foundation that supports the entire sales funnel of any successful merchant cash advance business. If your business loan leads have begun to dry up, then it’s time to get in touch with a lead generation company. Here are a few important questions you should ask your lead generation company before buying leads from them. 

  1. What Services Do You Offer? 

There are a number of lead generation companies out there, but finding the right one is a tough call. One of the best ways you can easily sniff out your lead generation partner is by asking them who they are catering to. Make sure they have a list of services that suits your MCA business. Don’t fall for a company that doesn’t fit your business loan marketing criteria.

  1. What Experience Do You Have? 

A good company will be more likely to have years of experience in lead generation. This is obvious. You can have your own criteria to judge their experience. For instance, you can look for a company with five or more years of sales experience. Also, focus on old clients’ feedback when determining a trusted lead generation company for your business. 

  1. How Do You Qualify a Lead?

While most lead generation companies follow a similar approach to generate leads, their methodologies often differ from each other. While seeking the best agency, set your priorities. For instance, ask the company about the criteria they follow to qualify the lead. 

  1. What is Your Pricing Structure? 

Money matters, and having a clear sense of your own cost per lead (CPL) is always best. Your lead generator must offer CPL estimates based on industry standards, providing you with efficient results without any overhead cost. Make sure you understand their processes before you sign the paper. 

Some companies like Merchant Financing Leads go above and beyond and offer a wide range of lead generation services at competitive prices. Still have more questions about business loan leads? 

Talk to experts at Merchant Financing Leads today. 

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