Five Must-Ask Questions Before You Buy Business Loan Leads
Are you planning to buy business loan leads for your MCA company? Great idea! They can be a game-changer, but only if you choose the right ones. The wrong leads can drain your budget, waste your sales team’s time, and ultimately hurt your conversion rates. To ensure you invest in high-quality, high-intent prospects, here are the five critical questions you must ask before buying MCA leads . 1. Where Do These Leads Come From? Not all lead sources are created equal, so lead source transparency matters. Some generate leads through pay-per-click ads, organic searches, or direct mail, while others scrape data from unreliable directories. What to ask the leads provider: · Are these leads opt-in (inbound inquiries) or purchased from third-party databases? · What marketing channels generate these leads (Google Ads, Facebook, email campaigns, etc.)?...